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Tracy Straub
Dig Communications
tstraub@digcommunications.com
312-577-1775
Krissy Zotaley
Dig Communications
kzotaley@digcommunications.com
312-577-1764
Fruit2O® Small Changes>Lifelong Results™ Campaign Generates More than 12,500 Small Change Pledges to Raise Diabetes Awareness
American Diabetes Association in Cincinnati Receives Most Pledges and is Awarded $20,000 Donation
CINCINNATI, OH (August 30, 2010) — Fruit2O® water, the original zero-calorie, fruit-flavored water, has named the Cincinnati market of the American Diabetes Association the winner of its Small Changes>Lifelong Results™ campaign. The Cincinnati market received a total of 2,052 pledges from people committed to making small changes toward better health. As a result, the Cincinnati market will receive a $15,000 donation in addition to the funds already raised throughout the course of this campaign. In total, $65,000 will be donated to the participating American Diabetes Association markets.
In May, Fruit2O kicked off the Small Changes> Lifelong Results program with a 10-week, 10-city tour. During the course of the four-month campaign, Fruit2O collected more than 12,500 pledges. For every pledge collected at local events and through the Fruit2O Facebook® page, the Fruit2O brand donated $1 to a local, participating American Diabetes Association market, up to $5,000.
"Fruit2O was a terrific partner for us; this program assisted our organization in spreading awareness of this growing epidemic and raise $20,000 for critical diabetes research, education and public outreach," said Beth Wilson, area executive director of the Cincinnati American Diabetes Association.
Joining the Fruit2O mobile team and American Diabetes Association volunteers at various spots across the country was Rebecca Scritchfield, MA, RD, ACSM, a health fitness specialist based in Washington, DC. Rebecca was onsite to consult with adults about making small lifestyle changes that can have a positive impact on their health.
Inspiring pledges made throughout the Fruit2O Small Changes>Lifelong Results™ campaign included:
- I pledge to drink 50+ ounces of water a day
- I pledge to take the stairs instead of elevators
- I pledge to replace drinking soda with drinking Fruit2O water
- I pledge to get my cholesterol under 200 and keep it there
- I pledge to eat more fruits and veggies
David Silver, Fruit2O water Brand Manager stated, "it was great to see people from across the country pledge to improve their health through small changes such as drinking water. Many people need a little more excitement from their beverages, and Fruit2O provides a great tasting, zero calorie, zero sugar alternative."
Fruit2O products are available in most U.S. markets. Single bottles, six-packs, 15-packs and 24-packs are available at grocery and club stores. For a list of retailers, visit www.Fruit2O.com. Retailers interested in learning more about the entire Fruit2O line of products can call 1-866-260-0398.
About Fruit2O® water
Fruit2O® water was the first fruit-flavored water to hit the shelves in March of 1999, pioneering the impressive growth of the flavored water category. Since then, the Fruit2O brand has been committed to providing consumers with the benefits of fruit nutrients combined with the refreshment of water to help them live a healthy, happy lifestyle. Every Fruit2O product still contains zero calories, zero sugar and zero to few carbohydrates per serving, just like the original Fruit2O flavored water. The Fruit2O brand is owned by the Sunny Delight Beverages Company, based in Cincinnati, Ohio.
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